Senecio Arenarius, also known as the Hongerblom (hungry flower) in Afrikaans, is one of a kind. A flower that can bloom in the harshest of conditions. Our beneficiaries are exactly the same, with a little bit of guidance and tender loving care their astounding potential comes to life!​

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Our logo was designed by the Stellenbosch Academy of Design and Photography students with the Senecio Arenarius in mind, the dots symbolise pollen that is spread widely across the field to grow new flowers the next season. Just like we increase our area of intervention yearly to reach as many beneficiaries as possible.